1. Preparation.
When you sit down to write what you're going to say, bear in mind who you'll be speaking to. Will they understand what you're talking about; will they understand the technical stuff and the jargon? If in doubt remember the old saying - "Keep It Simple Stupid".
Make sure that what you say has a beginning, middle and an end. Think of some anecdotes that help reinforce your story. People think visually so paint verbal pictures for your audience. And always remember, people want to know what's in it for them - so make sure you tell them!
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